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The Impact of Television Advertising on Children Buying Behaviour in Chocolate Market Sri Lanka

  • Herath H
  • Kapilarathana A
International Journal of Social and Administrative Sciences (2019) 4(2) 129-140
DOI: 10.18488/journal.136.2019.42.129.140
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Abstract

… The buying process in a family by large involves a concurrent decision taken by all’. Therefore the marketing and media communicators’ interest … Children do not earn money to buy what …

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APA

Herath, H. M. W. M., & Kapilarathana, A. G. K. (2019). The Impact of Television Advertising on Children Buying Behaviour in Chocolate Market Sri Lanka. International Journal of Social and Administrative Sciences, 4(2), 129–140. https://doi.org/10.18488/journal.136.2019.42.129.140

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