Analysis on BYD Current Development and Future Direction

Abstract

The issue of vehicle emissions is one of the primary contributors to greenhouse gases and, by extension, global warming. One of the current solutions to the emissions problems caused by vehicles is the use of new energy vehicles to supplant fuel vehicles. This paper concentrates on a SWOT analysis of BYD using secondary data to understand BYD's current external and internal situation and to investigate what factors may be impeding BYD's advancement in the new energy vehicle market. The paper concludes that BYD's reliance on policy subsidies as well as its bad after-sales service and supporting facilities may account for the company's slow continued growth. By establishing a solid after-sales system and expanding its global market, BYD will be able to address the aforementioned issues. Consequently, by analysing BYD as a leading player in China's new energy vehicle market, the results of this paper can be beneficial for the Chinese new energy vehicle market and can also serve as a reference for other new energy vehicle companies confronting comparable issues. It can assist investors in comprehending the current state of BYD.