Tourism planning: A case based approach

Abstract

This study is an attempt to investigate the tourism marketing and attraction strategies adopted by various countries. A case study based approach is adopted in this study. On the basis of investigation of tourism development strategies adopted by various countries, suggestions are also made at the end. These suggestions are aimed to increase visitors our tourists' base in a country. These suggestions can be used by any country to increase visitors or tourists. Future directions are also given at the end. © Maxwell Scientific Organization, 2014.