A Novel Model for analyzing the Effective Factors on the Intention to Use Mobile Banking Apps, Case Study: Iran Mellat Bank

Abstract

© 2018 SERSC Australia. Mobile banking is considered a breakthrough for banks and financial institutes since it allows them to provide distance banking service. However, many customers still doubt mobile banking security. In the present study, technology approval was developed and perceived risk, social trust and image were combined into classic TAM model in order to determine what factors influence on the acceptance of mobile banking applications from customers. The TAM model, first developed by Davis and his colleagues, was validated using collected from questionnaires and structural equation modeling (SEM). Results showed that personal attitude is a determinant factor of mobile banking acceptance. Usefulness and perceived risk can directly improve the use of mobile banking applications. In conclusion, our study showed that appropriate management and recognition of certain strategies are essential for improving new businesses which involve modern technological breakthroughs.