The role of networks in supporting micro- and small-sized sustainable fashion businesses

Abstract

Micro- and small-sized sustainable fashion businesses benefit greatly from their formal and informal networks which provide a wide variety of support and services. This exploratory study reports on the findings of a UK-based research project that investigated 27 firms in this category. We focus on four case studies comprising two designers running their own labels and two product developers who support other designers. Our analysis maps the networks of these micro- and small-sized sustainable fashion businesses. Taking an approach informed by actor-network theory (ANT), we describe human, organizational, and social media actors in formal and informal networks. We show how networks are formed and extended through supply-chain relationships, professional networks, and the serendipity of personal and online contacts. Focusing on informal networks, the article also discusses the models of working and the role that geographical (or physical) and cognitive proximity plays. The networks of sustainable businesses particularly depend on trust and shared values and help designers to understand and increase their sustainable practices.