Research on Creative Performance of Animation Art in Advertisement

Abstract

As technologies are constantly updated in the digital era, animation can be roughly divided into animation stop-motion animation, 2D hand-drawn animation, and 3D hand-drawn animation. The diversification of the animation art forms of its application field, and the film and television advertising art realm based on multiple sensory experience has its unique creativity form. This paper analyzes he creative performance of animation in advertisements from advertising theme positioning, creative thinking, expression way and lens language, so as to achieve the perfect unity artistic effect by integrating animation art and advertising appeals. The technological revolution in digital era has brought great opportunities to animation. When the animation art encountered advertisement, and the new advertising promotion layout entered a new field and brought a multi sensory experience for people. And animation advertisements walk on the new fashion front from its originally secluded quiet place. Digital technology has greatly expanded the creative performance field of animation, and new methods and ways are used to express the themes of advertising, the animation as a strong expressional form, provide more creative space and platform, and expand the art connotation and cultural taste of advertising to a certain extent.