The crafting of DIY fatherhood

Abstract

Prior research shows that the social construction of gender evolves in relation to specific economic and social processes. This paper examines how the practice of DIY (do-it-yourself) making has become a productive frame for a collective of fathers in the U.S. to express masculinity, amidst increasingly precarious economics and shifting norms of gender and labor in the home. Drawing from a qualitative interview study with fathers (n=22) and visual analysis of DIY father blogs (n=29), we examine how DIY fatherhood was produced across the material and discursive practices of blogging. This paper contributes an empirical account of a contemporary phenomenon: the construction and performance of DIY practice as a category of fatherhood identity and domestic masculinity. Further, the paper describes how fathers engage in entrepreneurial thinking as a form of domestic male labor.