Validating the measuring instrument for motivation factors towards visiting spa and wellness tourism destinations in kuala lumpur

Abstract

Visiting Spa and wellness tourism destinations is a new social trend among wellness tourist around Malaysia as this industry is still at a growth stage in the product lifecycle. However, limited interest has been paid on the study of domestic tourist motivation to visit the spa and wellness tourism destination. Thus, by applying the quantitative approach, the purpose of this pilot study is to assess the validity and reliability of the instrument used in measuring the motivation factors towards visiting spa and wellness tourism destinations in Kuala Lumpur. A total of 150-sample data were analysed using the statistical software IBM SPSS version 23. Before that, content and face validity, reliability and data normality were examined based on expert assessment. The result of the pilot study indicated that the measuring instruments used in this study are reliable, and the data is proved of rational normality. The findings of this study provided overall support for the proposed measuring instrument for further research.