Vaname shrimp (Litopenaeus vannamei) post-harvest marketing analysis in traditional pond systems at Turi District, Lamongan, East Java, Indonesia

Abstract

This study aimed to determine the marketing chain of vaname shrimp (L. vannamei) in Turi district, Lamongan, East Java Province, Indonesia and the most frequent marketing chain based on the number of shrimp farmers chosen. This study used the survey method to describe the problem following the facts based on a field survey and simple random sampling for obtaining the appropriate respondents. Data were obtained from marketing agencies involved, marketing structures, market behavior, marketing margins, farmer's share, and profit cost ratio. The result showed that vaname shrimp post-harvest marketing in Turi district, Lamongan had four marketing chain types involving shrimp farmers, shrimp farmers, wholesale traders, retailed traders, and factories. The most frequent marketing chain type used was marketing chain I (shrimp farmers-distributors-wholesale traders-consumers), though it was the longest chain type and lowest farmer's share value, besides the most inefficient marketing chain type. This study suggested that it was necessary to cut the marketing chain to make the profit cost ratio increase, resulting in high profit for the shrimp farmers.