Social Media Use and Privacy Concerns: How do College Students view Internet Privacy and Information Protection

Abstract

The study is to prove the intermediary effect of privacy concerns, explore the attitude toward online privacy on social media, and summarize the privacy protection strategies adopted by college students on China's mainland. We used the questionnaire to collect the data from college students. The questionnaire was conducted online and offline, and students at Hebei University were randomly selected as the questionnaire object (n = 304). The results show: (1)Privacy concerns fail to mediate the effect of perceived risks on information protection. (2)Affected by perceived risks, most students are worried about online privacy. (3)The current situation of college students' privacy protection is not optimistic. Finally, the paper summarised some privacy protection strategies for college students.