Creativity Support Tool for Sustainability: An AI-first Approach to Accelerating the Idea Selection Process

Abstract

Creativity is an important milestone for innovation. Investing in new ideas is fundamental and promising for innovation in several sectors. Most European citizens feel that they need to do more to help the planet's sustainability, and, as a result, human resources are exposed to various pressures with incalculable speed. Because of this, it is necessary to find new creative and effective solutions that change consumerist behaviors. Therefore, this Ph.D. project aims to study and develop a Creativity Support Tool (CST) to support creative workplace workers in obtaining new and useful ideas for reducing consumerist actions. The theoretical results contribute to the scientific literature by expanding relevant theories, and the practical contribution resides in the applicability of a CST in the environmental context.