Empirical Evidence on Marketplace Alienation

Abstract

This article reports the results of a two-wave consumer panel study (n = 749) of the relationship between consumer alienation and a number of variables and issues reported in previous research to be of interest to consumer affairs theorists and practitioners. The results suggest that consumer alienation warrants consideration in subsequent explanations of consumer issues. Consumer complaints, however, do not appear to be necessarily manifestations of a general alienated consumer segment, as has been previously suggested. © 1983, Sage Publications. All rights reserved.