Impact of Digital Strategy in Business for Small and Medium Enterprises in Developing Countries

Abstract

With the development of the business in the world today all the ways of production and of running and managing business have been changing all the time. All business owners and managers keep looking for the best methods and strategies which can help improve and develop their business and get better results and better revenues. With the development of the digital world or information technology they try to use and implement the suitable digital strategies that can make managing business easier and better. Big data and how to build data as a strategic asset or in other words strategic digital data management may be considered as one of the most interesting methods using information technology in business today. This strategic method is in fact a digital method in which managers or experts use the best software programs that help dealing with the data in the enterprise to make it easy to use and more secure and safe. It is a strategy that implies the use of the new programs and methods to deal with the data and the information in all kinds of enterprises.