Diversity, equity and inclusion in the sport metaverse

Abstract

Purpose: The purpose of this paper is to examine the relationships among diversity, equity and inclusion (DEI), sport and the metaverse. Design/methodology/approach: The authors overview the metaverse, sport applications and ways multilevel theory can help explain the influence of DEI. Findings: Drawing from multilevel theory, the authors identify parallels between the sport metaverse and traditional sport as well as unique DEI opportunities in the sport metaverse. Originality/value: The manuscript contributes to the nascent body of research regarding sport and the metaverse, with a specific focus on social issues and the importance of considering unique DEI opportunities.