Abstract
This research experiment is to know how online media and technology innovation influence consumer's purchase intention. The sample of this research were the students of UPI "yptk" Padang who followed the @ Indonesia.Jersey Instagram. There were 100 respondents. The result of the research had the positive and significant influence of online media and technology innovation toward the consumer's purchase intention. This research has contributed to increase sales with online marketing.
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CITATION STYLE
Rizki Mulyani, S., Widian Sari, M., Nila Sari, V., Navia Rani, L., & Syahrullah Ekajaya, D. (2019). How online media and technology innovation influence consumer’s purchase intention. In Journal of Physics: Conference Series (Vol. 1339). Institute of Physics Publishing. https://doi.org/10.1088/1742-6596/1339/1/012093
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