Where Do the Less Affluent Vote? The Effect of Neighbourhood Social Context on Individual Voting Intentions in England

Abstract

A widely accepted finding in the literature on political participation is that individuals living in poorer neighbourhoods are less likely to vote than those living in more affluent neighbourhoods. Yet, why some poor residents of the most deprived neighbourhoods are more likely to vote than others is still understudied. This article presents a new theoretical framework arguing that when they believe that most others vote in the neighbourhood, poor citizens are more likely to follow their example than wealthy citizens. To empirically test these claims, I develop a two-level multilevel model using survey data and the Index of Multiple Deprivation for England. My findings point to the higher importance of a social norm of voting for the political behaviour of poor individuals than wealthy individuals. Social norms define which behaviour is right and proper. They are enforced through social interactions with others.