STUDENTS’ ATTITUDES TOWARDS INTEGRATING SOCIAL MEDIA NETWORKS TO THE EDUCATIONAL PROCESS

Abstract

This study was carried out to ascertain the attitudes of students towards integrating social media networks (SMNs) to the educational process in accordance with the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT). It was conducted in Yarmouk University, Irbid, Jordan. The descriptive survey approach and quantifying qualitative approach were used. A study model was proposed, and five hypotheses were suggested. For data collection purposes, a study instrument was designed that consisted of a questionnaire and an open question. The questionnaire consisted of 16 paragraphs divided into three domains addressing performance expectancy, effort expectancy, and social influence as drivers of students’ attitudes. The open question addressed the concerns and apprehensions students had about the use of social media in the educational process. Responses from 381 university students from different programs were gathered. Statistical analysis revealed that the students have positive attitudes toward the use of SMN in the educational process. The results further showed that there is a significant relationship between students’ attitudes and performance expectancy, effort expectancy, and social influence. In response to the open question, students reported some concerns and apprehensions about the use of SMN in the educational process.