Journal ArticleOPEN ACCESS

Optimum Amount of Information on a Package:

  • Ishii H
Japan Marketing Journal (2018) 38(2) 21-38
DOI: 10.7222/marketing.2018.038
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Ishii, H. (2018). Optimum Amount of Information on a Package: Japan Marketing Journal, 38(2), 21–38. https://doi.org/10.7222/marketing.2018.038

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