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Mediator Effect of Brand Image on the Relationship Between Service Quality and Patient Loyalty in the Out Patients Department of the Lady Ridgeway Hospital for Children, Colombo

  • Wickremasinghe W
  • Chandrika G
Sri Lankan Journal of Medical Administration (2021) 22(1) 81
DOI: 10.4038/sljma.v22i1.5368
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Abstract

Introduction: The utilization pattern of public hospitals in Sri Lanka is different, some are underutilized and some are over utilized. The Lady Ridgeway Hospital for Children gets its clients from all corners of the country. As it is known in the competitive health care industry, the …

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APA

Wickremasinghe, W. K., & Chandrika, G. H. T. N. K. (2021). Mediator Effect of Brand Image on the Relationship Between Service Quality and Patient Loyalty in the Out Patients Department of the Lady Ridgeway Hospital for Children, Colombo. Sri Lankan Journal of Medical Administration, 22(1), 81. https://doi.org/10.4038/sljma.v22i1.5368

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