An Example of the Transition to Sustainable Mobility in the Austrian City of Graz

Abstract

With its profound impact, climate change has emerged as the most significant challenge for economic development. The primary cause of this global crisis is “fossil” capitalism, which denotes the pollution caused by greenhouse gas emissions. As the main contributors, cars significantly add to this pollution, making traffic one of the largest polluters responsible for the ecological and economic crisis. At the European Union (EU) level, countries have formulated environmental policies within the framework of the Green Deal. The Green Deal recognises sustainable mobility as a promising solution for reducing greenhouse gases and managing the consequences of climate change. The research background highlights the promising effects of the sustainable mobility strategy in the Austrian city of Graz. The research methodology is based on a case study analysis of the “eco-transformation” of Graz, focusing on developing a local sustainable mobility strategy and implementing the “soft mobility” concept. Soft mobility refers to non-motorised forms of transportation, such as walking, cycling, and public transit, which are environmentally friendly and contribute to reducing greenhouse gas emissions. The research examines three key components—space, culture, and ambition—as fundamental elements of sustainable mobility. All available online data were collected through desk analysis and a literature review to assess the effectiveness of sustainable policies in Graz. In addition, a quantitative analysis using daily cyclist counts and weather data from 2022–2024 was conducted, confirming the impact of environmental and temporal variables on cycling behaviour. The findings underscore Graz’s replicable value as a sustainable mobility model and highlight the broader implications for EU climate goals.