Inovasi Geomembran dan Peran Stakeholders pada Usaha Tambak Garam Rakyat

Abstract

The research objective to analyze the growth of the people's salt farming business using the geomembrane method compared to the traditional method to describe the impact of innovation on business sustainability and to explore the sustainability of the people's salt farming business from the perspective of internal stakeholders based on stakeholder theory. The research used a case study approach configurative ideographic studies as a research method. This study concludes that people's salt farming business know the geomembrane of the PUGAR program. The growth rate of using geomembranes is more profitable than using traditional methods, but only a part of farmers' land uses geomembranes because of the inability of capital and the break even point which becomes high due to unstable selling prices. People's salt farming entrepreneurs still have difficulty accessing credit from the government so that some still depend on accounts payable with traders/middlemen for capital. The salt from people's salt farming business is not purchased by PT. Garam because the quality is still not up standard. The CSR received by the community from PT Garam is in the form of social activities, not in the form of activities that support people's salt farming business. For informants of this study, the level of sustainability of people's salt farming business is still high, because salt farming is currently more productive than other farms.