A Strategic Thinking on Multi-Level Business Development in Wellness Foods

Abstract

More people are accepting the self-care concept in natural health regimens as the complementary and alternative medicine has become a key driver for wellness foods industry business. Many wellness food companies rely on multi-level marketing—directly selling products through individuals’ social networks—frothier business development. Few people are able to succeed in promoting this complex perception-change about the benefits of natural health regimens to consumers and making this as a steady income stream. Current, the success of direct-selling model requires the individuals who possess similar personal attributes and capabilities. This paper argues a novel way—a holistic approach—to elaborate the strategy and to give the business development guidelines to the wellness food industries.