STRATEGI PROMOSI PENJUALAN ONLINE LAZADA.CO.ID

Abstract

This study aims to determine the sales promotion strategies through online media websites conducted by lazada Indonesia.This research uses the case study method, data collection is done through in-depth interviews, observation and documentation study. Subject of research is leadership and employees lazada Indonesia headquarters in Menara Bidakara 1 Gen. street 16 floors. Gatot Subroto, South Jakarta. Results of the study revealed that sales promotion strategies through online media lazada.co.id website is doing online marketing by creating a website for consumer interaction and electronic commerce processes, designing an effective website to be easily used by consumers, using email to disseminate information sales promotion, and online sales promotion via the website lazada.co.id. Sales promotion activities through the medium of online websites that do lazada Indonesia is a form of communication to consumers in electronic commerce (e-commerce). The activities of such activities include the early stages of planning, implementation and evaluation of the final stage. Sales promotion tool used lazada include lazada use discount promotion tool, voucher, flash sales, special offer from a partner, and trade show activities. Based on this research can be concluded that the sales promotion strategies that do lazada Indonesi website through online media is a major sales promotion tool used lazada Indonesia in elektronil trade (e-commerce).