Exploration of Innovative Paths in Higher Education Management under the Background of New Media

Abstract

In the era of rapid development of internet new media information interaction technology, various universities have also relied on new media technologies such as online MOOC platforms, Weibo, WeChat, DingTalk, etc., combined with the "online and offline" integrated teaching concept, to reform and innovate the existing subject education, ideological and political education, and employment guidance education models on campus, in order to improve the quality of professional course education, ideological and moral education, and behavior management for college students. Starting from the perspective of "comprehensive education" and information transformation development in higher education management, this paper explores the problems of insufficient systematic institutional system construction, inadequate construction of new media platforms, absence of new media management teams, and outdated management content and methods in current education management for student groups. Based on this, guided by constructivist theory and mass communication theory, and based on new media technology, it strengthens the management platform of new media education in universities The innovative construction of educational management content and workflow drives the improvement of efficiency and quality in educational management work.