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ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE

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JURNAL APLIKASI MANAJEMEN (2020) 18(2) 326-336
DOI: 10.21776/ub.jam.2020.018.02.13
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Abstract

The objective of this research is to analyze the effect of word of mouth and experience quality on the decision of choosing a school with the mediation of perceived value and brand image. The population of this study is 102 parents who had sent their children to …

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APA

Hanum, M. S., Rofiaty, R., & Yuniarinto, A. (2020). ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE. JURNAL APLIKASI MANAJEMEN, 18(2), 326–336. https://doi.org/10.21776/ub.jam.2020.018.02.13

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