Dimensions of the Spanish tourist demand: characterization of the autonomous communities according to the motivation of Spanish travelers (2016)

Abstract

The objective of this study is to identify the dimensions that motivate Spanish tourist demand by autonomous community of destination, from the trips as made by Spanish travellers recorded by the Resident Tourism Survey (ETR) for the year 2016, as prepared by the National Statistics Institute. The nature of the data requires the use of appropriate statistical methodology: the factorial technique called Simple Correspon‑ dence Analysis. After this analysis, the dimensions of the demand related to leisure were identified as pursuit of sun and sand; nature and / or sports tourism, and cultural tourism together with professional reasons and personal dimensions of visits to family and friends. These dimensions allow us to characterise each Spanish autonomous community according to national tourism demand, and to analyse their relative competitive posi‑ tion in relation to the diversity and structure of their tourism offer. The results obtained are a starting point for other research in subsequent years, given that the year analysed is the first with complete RTE data.