Factors affecting sports participation at the recreational level

Abstract

Background:The Sports industry is thriving in India. At this stage, we must understand the factors that affect participation in sport to understand consumers' behavior and provide them with what is missing in the industry. There are various social, economic factors that affect participation in sport by various individuals. Sports Infrastructure is another factor that can help create a culture of sports that is much needed for the country to achieve success at the elite level. The paper aimed to discover the behavior of people participating in sport, know their needs to bridge the gap between what the consumers want and what is already present in the market.Methods: The type of research carried out in this paper is Qualitative Research. Data was collected through questionnaires and interviews across different demographics – Age, Gender and Profession.Conclusion:.It is clear from the study that the future of sports will be dependent on a wide range of factors which may involve having to change the cultural and social attitudes among people, attitudes towards the structure and distribution to free time and accordingly programs must be created in a way that people feel motivated to participate in sports.