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The Influence of Brand Images on Purchase Motivation of Motorcycle Products

  • Rohmawati L
  • Susilo Y
  • Zevender P
  • et al.
Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020) (2021) 535
DOI: 10.2991/assehr.k.210304.160
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Abstract

… the influence of brand image on the purchase motivation of … whether brand image influences the purchase motivation of … simultaneous brand image influences purchasing decisions. …

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APA

Rohmawati, L., Susilo, Y., Zevender, P. S., Kuryanto, T., & Suebudin, M. (2021). The Influence of Brand Images on Purchase Motivation of Motorcycle Products. In Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020) (Vol. 535). Atlantis Press. https://doi.org/10.2991/assehr.k.210304.160

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