A survey on retail sales forecasting and prediction in fashion markets

Abstract

Sales forecasting is an essential task in retailing. In particular, consumer-oriented markets such as fashion and electronics face uncertain demands, short life cycles and a lack of historical sales data which strengthen the challenges of producing accurate forecasts. This survey paper presents state-of-the-art methods in the sales forecasting research with a focus on fashion and new product forecasting. This study also reviews different strategies to the predictive value of user-generated content and search queries.