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Persepsi Terhadap Celebrity Endorser Pada Iklan Kosmetik Dan Minat Beli Pada Mahasiswi

  • Loviana I
  • Wirawan Y
  • Dewi W
Psikologika : Jurnal Pemikiran dan Penelitian Psikologi (2012) 17(1) 53-60
DOI: 10.20885/psikologika.vol17.iss1.art6
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Abstract

This study was aimed to examine the correlation between perception towards celebrity endorsers in cosmetic advertisements with the interest in purchasing of a university student. The hypothesis proposed in this research was that there was a positive correlation between …

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APA

Loviana, I., Wirawan, Y. G., & Dewi, W. A. K. (2012). Persepsi Terhadap Celebrity Endorser Pada Iklan Kosmetik Dan Minat Beli Pada Mahasiswi. Psikologika : Jurnal Pemikiran Dan Penelitian Psikologi, 17(1), 53–60. https://doi.org/10.20885/psikologika.vol17.iss1.art6

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