Empirical investigation of sports management, behavior growth and usage of sports app: New learning perspective

Abstract

The purpose of this study was to investigate the use of sports app and the influence of target orientation on sports behavior. Sports app users are research object, 510 questionnaires were sent by online questionnaire survey, effective questionnaires were 441, and the effective recovery rate was 64.50%. Data processing with descriptive statistics, independent sample t-test, single-factor variance analysis, correlation analysis and multiple stepwise regression analysis. It is observed that usage of sports applications are playing their significant role for the target orientation and target orientation. In addition, impact of sports management on behavior of the students is also examined through a 2nd sample of 329. It is found that key factors to contribute for behavioral growth are weekly hours for the sports activities, and participation in physical activities. For the motivation, key contributors from sports management are joining a local club for sports activities, weekly hours and physical activities are found to be significant determinants.