Globalizacja a lokalizacja działalności gospodarczej

Abstract

Choosing a proper location is a critical issue for each global company. This work is an attempt to look from the theoretical perspective at a very practical problem, namely, how to determine the best location for making business. The dilemma is presented in the context of the globalization processes. These processes give a framework for companies operating globally and pose both threat and an opportunity for their development. The case study was based on the analysis of the Selena Group, which is undoubtedly one of the pioneers among Polish companies aspiring to gain status of the global enterprise. The first part of this work includes the definition of the term of globalization both in a broad and a narrow scope as well as short information on the origins of the globalization processes. The second part comprises of the presentation of several globalization concepts which refer to the problem of choosing a location. There are also discussed factors influencing location as well as the stages of the process of selecting a location.