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Forecasting new product revenues

  • McIntyre L
Journal of Commercial Biotechnology (1969) 8(4)
DOI: 10.5912/jcb445
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Abstract

This paper discusses real-life experiences in developing revenue forecasts for biopharmaceutical clients. The importance of forecasts based on emerging information about the product, market conditions and the competitive landscape is emphasised.

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APA

McIntyre, L. (1969). Forecasting new product revenues. Journal of Commercial Biotechnology, 8(4). https://doi.org/10.5912/jcb445

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