The life cycle of authenticity: neo-nomadic tourism culture in Kazakhstan

Abstract

The paper presents the findings related to the stages of life cycle of authenticity where Kazakhstani nomadic culture in a post-Soviet heritage evolves towards tourist consumption. Using a qualitative case-study research approach, the analysis of data traces stakeholders’ perception of authenticity of various elements of Kazakhstani cultural tourism. The study intertwines inextricably with the processes of authenticity, commodification and cultural change as Kazakhstani traditions have evolved to a neo-nomadic tourism culture where authenticity becomes a currency at play and a point of differentiation from other tourism destinations. The findings offer an original approach to understand the transformation of authenticity at various stages of Kazakhstani tourism development and explore how authenticity is positioned in the influx of tourists and supporting roles from local governments and organisations.