ANALYSIS OF STAKEHOLDERS’ ROLE IN DEVELOPMENT OF BANDUNGAN CHRYSANTHEMUM AGROTOURISM AT SEMARANG DISTRICT, INDONESIA

Abstract

Sustainable tourism development program requires the cooperation of various tourism actors. The active role of stakeholders, including government, private sector, community and academics is needed to optimize the success of tourism development. Semarang Regency, with an area of 950.21 km2, with 19 sub-districts and 696,556 productive age of a total population of 1,014,198 (BPS 2017 Semarang Regency) has a large potential of resources and tourism growth. This is seen from the tourist visits that always increase. From the data of the Statistics Agency for tourism visits to Semarang Regency, there was an increase of 19- 24% from 2015 - 2017. Sustainable agro-tourism management cannot only offer tourism potential and attractiveness, but there must be cooperation from various parties involved and each stakeholder has role for the successful development of sustainable Bandungan chrysanthemum agro-tourism. The research method uses stakeholder analysis with data on the influence and interests of each stakeholder. This research was conducted by identifying all stakeholders involved in the management of Setya Aji Flower Farm, grouping of stakeholders based on interests and influences so as to obtain key stakeholders who have the greatest influence and interest in developing Setya Aji Flower Farm. Based on the research identified 11 stakeholders who played a role in the management and development of Setiya Aji Flower Farm consisting of government, community, academics and the private sector. From the results of the analysis the key stakeholders are the Setya Aji Flower Farm Management Group, farmers and local community. The three stakeholders can improve communication and can synchronize work activities and programs and be able to collaborate with other stakeholders in developing chrysanthemum agrotourism so that the objectives of tourism development, agricultural and economic product development can be achieved.