Young Customers' Atmospheric factor for Revisit Intention to Theme restaurants

Abstract

The rapid emergence of restaurants in the country has leaded the foodservice establishment to grow theme restaurants in competitive market to stay relevant with the trend. Therefore, this study aims to identify the atmospheric factors that influence the young customers' revisit intention into theme restaurants. Quantitative data taken from 200 young customers were analyzed, then, 146 valid questionnaires were returned and the result indicates a statistical relationship between cleanliness and respondents' revisit intention. Thus, restaurateurs need to understand the importance of physical interiors and their influence on overall guest's revisit intentions as a guideline and future references.