Determinants of Autonomous Vehicle Adoption Intention in Jakarta: Extending the UTAUT Model

Abstract

This research examines factors influencing behavioral intentions to adopt autonomous vehicles in Jakarta, Indonesia, based on an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model. A quantitative study with 400 respondents was conducted using a survey instrument. Independent variables included performance expectancy, effort expectancy, social influence, hedonic motivation, price value, trust in safety, facilitating conditions, and system quality. Results showed that performance expectancy, effort expectancy, price value, trust in safety, and system quality positively influenced behavioral intention, while social influence, hedonic motivation, and facilitating conditions had negative effects. The model explained 64.6% of the variance in behavioral intention. This research validated key UTAUT factors while finding counterintuitive negative effects of social and hedonic aspects on autonomous vehicle adoption intentions in Jakarta, highlighting the importance of emphasizing functional benefits over subjective norms or enjoyment factors in this context.