The Positive Emotion Elicitation Process of Chinese Consumers Toward a U.S. Apparel Brand -A Cognitive Appraisal Perspective-

  • Kang J
  • Jin B
  • Gavin M
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Abstract

Kang, J. (2008). The positive emotion elicitation process of Chinese consumers toward a U.S. apparel brand: A cognitive appraisal perspective. Dissertation Abstracts International Section A, 68, 5142

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APA

Kang, J.-H., Jin, B.-H., & Gavin, M. (2010). The Positive Emotion Elicitation Process of Chinese Consumers Toward a U.S. Apparel Brand -A Cognitive Appraisal Perspective-. Journal of the Korean Society of Clothing and Textiles, 34(12), 1992–2005. https://doi.org/10.5850/jksct.2010.34.12.1992

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