Fish Marketing of Ribbon Fish (Trichiurus sp.) in Nusantara Fishing Port (NFP)at Palabuhanratu, West Java

Abstract

The objective of this research is to study the marketing process of ribbon fish (Trichiurus sp.), including the marketing margin, marketing agencies, traders and marketing channels The research was carried out for 3 mo in Nusantara Fishing Port (NFP), Palabuhanratu, Sukabumi, West Java. A case study was used in this research. A purposive sampling method was used to collect data from 55 respondents of fish marketing, consisting of fishermen, agents, traders, and retailers, who were involved in the marketing of ribbon fish in NFP Palabuhanratu. The result of the research showed that ribbon fish production in Palabuhanratu fluctuated from year to year. There are two types of ribbon fish marketing, i.e. type one is from fishermen to retailers, and type two is indirect marketing from fisherman to consumers through intermediate traders (exporters). The greatest marketing margin was obtained from the first type, while the smallest marketing margin was obtained from type two. The form of the market was considered to be oligopsony market. Fisherman's share is greatest in the collectors and the smallest share is on retailers. Marketing process in traders is efficient due to its lowest margin and highest fisherman's share.