#Blackrepresentationsmatter: Viewing digital activism through symbology

Abstract

Digital activism has become a new and pervasive way by which today’s diverse youth synthesize agency from virtually anywhere. While there are criticisms that the digital infrastructure constructs pseudo-mobilization, the purpose of this article is to refute this belief, showing that online practices can manifest themselves in physical agency. It aims to show that customers can dictate the narrative that they want and appreciate about their identities and will seek out products that reflect the type of individual they believe they are. This aligns with the postmodern view of rejecting a metanarrative and creating discourses that are not one-size-fits-all concerning Black community(ies).