Video Game Livestream Trend Analysis Based on Twitch Livestream Data

Abstract

With the continuous improvement of the technological level of networks, terminals, and videos, people's demand for entertainment consumption has expanded rapidly, and the country's policy to promote the upgrading of residents' consumption structure has promoted the vigorous development of the e-sports industry. The game live broadcast is an important part of the e-sports industry. Its real-time interactivity and unique display receive many audience's attention and love. Live broadcasting is not only a way of information transmission, but also an entertainment and cultural phenomenon. The theme is favored by venture capital, attracting the participation of many anchors and players, and generating huge traffic and revenue. As competition intensifies, the trends, problems behind this industry are worth digging into. Using clustering, classification, etc. to analyze the Twitch Livestream data in 2016-2021, which comes from Kaggle.com, the article would research the audience, earnings, and prospects in the video game livestream industry. Through the analysis of the article, it is found that the distribution of Twitch users is unbalanced at present and the market competition is becoming intensified. Therefore, some suggestions are given, such occupying the high user traffic entrance, expanding the industrial chain.