Penerapan Strategi Promosi Perpustakaan

Abstract

The library will be only a space or place that provides various dusty collections, due to the lack of users who use it. Libraries and users are like two sides of a coin that cannot be separated. Both influence each other. The library service will not run if there is no user. Users are also like information services that are physical or real will be difficult to obtain if there is no library. The presence of advanced technology in the hands of the user makes it easy for him to get information, this has an impact on the emergence of a sense of laziness to come to the library which in fact the results obtained between using technology and going directly to the library are relatively the same. This phenomenon becomes a whip for librarians to always innovate in increasing the number of library visitors by continuing to carry out library promotions. Responding to this, strategies and efforts are needed to promote or communicate libraries to the public so that they become loyal, namely loyal, visitors in droves. This research is a research by taking descriptive qualitative research method through literature study approach and case study. This study aims to find out how the implementation of promotional strategies carried out by the library in increasing visitor visits. The results of this study indicate that library promotion strategies can be carried out by: (1) Carrying out library promotion activities using: (a) Print media, for example newspapers, magazines, and brochures (b) Electronic media such as television media, websites, social media which is currently popular with users and radio. (c) Non-mass media such as banners and billboards. (d) Meeting media such as exhibitions, seminars, talk shows and counseling. (2) The main obstacle in carrying out library promotion activities is that it collides with budget problems and inadequate human resources.