An Analysis of Cultural Adaptation in Video Game Localization --A Case Study of Cyberpunk 2077: Phantom Liberty

Abstract

This thesis examines the localization of the DLC "Phantom Liberty" in the video game "Cyberpunk 2077" using Yang Shizhang's cultural adaptation strategy. It explores four sub-strategies: cultural assimilation, cultural weakening, cultural transformation, and cultural beautification. The localization process faces challenges due to the extensive volume of game text and the inclusion of science fiction terminology and cultural references. Previous research on game localization and cultural adaptation strategies is reviewed, highlighting the significance of cultural adaptation in game translation. Factors such as playability, censorship, game experience, and business practices are considered. Through a case study of the Chinese localization of "Cyberpunk 2077: Phantom Liberty", focusing on subtitles and dialogue translations, it is concluded that the localization team effectively employs cultural adaptation strategies to enhance the immersion and enjoyment of Chinese players. The thesis suggests that the gaming industry should prioritize cultural adaptation patterns in video game localization.