The Factors Influencing AI Adoption Willingness Among English Language Students in Jordanian Private Universities

Abstract

This study examined the factors influencing English language students' willingness to adopt artificial intelligence (AI) in Jordanian private universities. Three key factors were investigated, specifically ease of use, time and psychological risks associated with AI, and task–technology fit (TTF). The study hypothesized that these factors would have a significant positive impact on students’ AI adoption. A quantitative technique was utilized to collect data using a survey. The study sample consisted of 130 English language students. The findings revealed significant positive correlations between students’ willingness to use AI and perceived ease of use as well as perceived time and psychological risks. Contrary to expectations, TTF did not have a significant impact on students’ willingness to use AI. These findings provide valuable insights into the potential for AI adoption in the field of education and the factors that nurture or hinder the integration of this technology.