The Impact of Corporate Social Responsibility on the Performance of Coffee Enterprises in the Central Highlands: The Moderating Role of Organizational Support

Abstract

This study aims to examine the relationship between Corporate Social Responsibility (CSR), green innovation (including product and process innovation), organizational support (OS), and corporate performance (CP) in the context of coffee enterprises in Vietnam’s Central Highlands. Grounded in stakeholder, institutional, and social exchange theories, the research model is tested using the PLS-SEM method based on data collected from 223 managers of coffee enterprises. The findings reveal that CSR does not directly affect performance but indirectly influences it through green product innovation. Both green product and process innovation positively impact performance, with product innovation playing a more prominent mediating role. Moreover, organizational support positively moderates the relationship between green product innovation and corporate performance, but does not moderate the effect of green process innovation. These findings highlight the critical role of green innovation and supportive internal environments in realizing the value of CSR in agricultural enterprises. The study clarifies how CSR influences corporate performance via innovation and offers practical recommendations for sustainable development strategies in Vietnam’s coffee industry.