Identification of Determinant Factors Influencing Modal Choice Behavior and Satisfaction Level of Commuters: A Case of Rajshahi City

Abstract

The economy of the Rajshahi city is growing day by day. The growing economy increasing employment opportunities which are attracting more people from the suburban areas. Hence, increasing number of trips are generated by commuters. The commuters use different modes for their commuting. Understanding the mode choice behavior and satisfaction level of the commuters is important for planners and policymakers to facilitate transportation services and to undertake management strategies. Commuter’s socioeconomic background and demographic characteristics affect the mode choice and also services provided by different modes affect mode choice behavior of the commuters. This study attempts to identify the influencing factors behind the mode choice behavior of commuters and to determine the level of satisfaction of commuters on the existing frequently used mode. In this regard, the data is collected through questionnaire survey and the sample collection method is systematic random sampling method. After data collection, the data are analyzed through excel and SPSS. The analysis shows that mode choice of the commuters largely depends on income, age, travel time and travel distance etc. And people are satisfied with the opportunities of smooth movement through transportation policy, Rajshahi city may function efficiently in coming decades. This study will provide an insight to formulate efficient planning and policies in future.