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Bayesian persuasion.

Circulation (1999) 100(16)
DOI: 10.1161/01.cir.100.16.e68
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Kim, M. H., Eagle, K. A., & Isselbacher, E. M. (1999). Bayesian persuasion. Circulation, 100(16). https://doi.org/10.1161/01.cir.100.16.e68

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