Immersive virtual reality environment as a strategic tool to enhance the user experience

Abstract

The use of technological tools is increasing rapidly, especially, in design field. This paper discusses the relevant factors of interaction design associated to the use of new technologies. The research has explored the potential of using virtual reality system to discusses the role substantial that designers must be consider such as: cognitive aspects, human factors, as well as use of new strategic tools to improvement the user experience. Particularly, in the implications for the development of interactive technologies based Immersive virtual reality environment. Through a bibliographic review, provide theoretical elements to development of virtual environments constructed to enhance the communication of information to a better engagement in the experience to its visitors. Therefore, also describes principles for systems based on a user-centered approach, the impact of interaction design in the context of information communication for immersive virtual reality (VR) systems allowing investigating the methods to enhance systems based in the user experience.