Journal ArticleOPEN ACCESS

The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation

  • Huang H
International Journal of Information and Communication Sciences (2017) 2(4) 45
DOI: 10.11648/j.ijics.20170204.12
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Abstract

… In the paper, we focus on merchandise display and emotional contagion to explore display of goods to perceived value and emotional contagion to mood, and their effects on customer impulsive buying. We use experimental …

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APA

Huang, H.-H. (2017). The Information of Customer’s Emotional Contagion at Atmosphere of the Festival Situation. International Journal of Information and Communication Sciences, 2(4), 45. https://doi.org/10.11648/j.ijics.20170204.12

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