Crowdsourcing infrastructures of green everyday life: how sustainable sharing, swapping and gardening initiatives in Vienna tackle the lack of transformative agency in eco-politics

Abstract

Empirical researchers of environmental alternative action organizations (EAAOs) have called for grounding two eco-political theories: David Schlosberg’s sustainable materialism (SM) and Ingolfur Blühdorn’s simulative politics (SP). In this article, I discuss results of an ethnographic study on a library of things, a cloth swapping initiative, and a community garden in the City of Vienna, Austria. Regarding SM, participants indeed suffer from a lack of substantive eco-political actions by liberal democratic institutions and themselves personally, however they barely convey a new materialist ontology. Regarding SP, participants indeed show an ambivalence towards consumer capitalism and ecological commitments, yet they tend to be highly critical and reflexive on the matter. Both theories are unable to detect that the EAAOs fill an eco-political lacuna in Vienna’s foundational economy: Via positive framing and flexible participation virtually everyone–the crowd–is invited to co-create sustainable routines. As such, they represent rudimentary infrastructures of green everyday life.